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September 2015
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November 2015

October 2015

Social media for Flowery people - Does it work?

i've been Blogging since 2008, Tweeting since 2009, Facebooking for the last 4 years, and i'm a newcomer to Instagram with just 2 and a half years worth of photos posted there.

Why do i do it?

Well apart from the fact that I love keeping in contact with all kinds of flowery people all over the world, and that I get my news from Social Media rather than the biased and outdated British Press.

It works for my business.

Dahlia dark spirit-1

I guess that i'm lucky, in that i'm a lady of a certain age. Although i grew up with Computers, and my parents were "with it" enough for us to have a Sinclair spectrum, and later a first Mac, I never had to go through a teen age with Selfies all over the net. My drunken stumblings back to my university digs were before digital cameras, let alone phone cameras. So my use of Social media has all been to promote my love of all things gardening, and for the last few years, my growing of cut flowers.

I was lucky enough to have mentors in the early days of S.M. They told me to be myself, and to make sure that i was interesting, and that people would pay attention.

They were right. If i'm interested, then i become interesting. Because i use Social media to find new suppliers, new varieties, new contacts, News, then what I have to say becomes valuable for others.

2 years ago I started offering Social media workshops, at the time, the Question that i was asking was

"Can Social Media make you a  better "Gardener / Flower Grower/ Florist / Garden Designer"

My thoughts were that

Gardening can be an occupation that you do alone, Gardens, Greenhouses, Polytunnels aren't lonely but they're not normally a place for a crowd. Florists may be tucked in a workshop, Designers stuck to their drawing board, but with the world of Social media, you can reach out and find inspiration, discuss, debate and join in with your opinions. You can share experiments and see others successes, and also mistakes and mishaps to prevent you doing it yourself.

There are also a host of interesting suppliers out there, - and for flowery people, there's nothing like getting recommendations about the best variety, the longest lasting flower, the strongest growing plant, the best quality service in getting orders to you.

I still think that all those things apply, - and Social Media can make you better informed and inspired about your chosen subject.

But the Internet has moved on a lot in the last 2 years.

Everything is now more visual.

Instagram photos

There are new Social Media Platforms, and in a competitive market will they all stay free to use, or how will your content be seen among the paid for entries?.

My Question is Does it Work?, and I believe the answer is YES, - but only if you keep up with the changes and realises what those searching want.

I'm not a Marketer, but I know that my "customers" who read all my social media feeds want information, beautiful pictures of flowers and advice about how they can replicate what i do.

In return, they interact with me, they buy from me, and they recommend me to others. Because they do this, the search engines see that i'm someone who's listened to, and they boost me up their rankings. This means that more people can find me to interact with me, and buy from me.

I don't just use Social Media to market my business, but does it work for me? - YES Can it work for you? YES

Want help knowing how to get yourself on Social Media? Or want help getting results for the work you put in?- My next workshop is on the 30th November in Surrey.

 


Last minute wedding flowers, Seasonal, Scented and Sustainable.

As our wedding season draws to a close, i thought i'd let you have a peek at one of Septembers Flower orders, that went off  to Dean and Maria's Marriage Celebrations, in a pub in London.

Jam jars september wedding

We seem to have specialised in Last minute wedding flowers this year, and unlike a lot of florists who have to order in from wholesalers, and worry about if the Channel Tunnel is going to be working this week, we can just walk out onto the field and cut more flowers. Luckily, even though we've had at least 4 weeks this year where the number of DIY wedding buckets has doubled between Monday and Friday, we've managed to fulfil nearly every order, and all the ones where particular flowers, or colours weren't a make or break feature.

For this wedding, DIY was originally an option, but in the end we did the Jam jar table posies as well. Dean had loved a blog where i included a picture of blue cornflowers, and he wanted them for his buttonholes. Marie had seen my pictures and liked most of the flowers, and just wanted something to go with the peach and pink colours of the bridesmaids . With a lovely easy Theme like that, we had lots and lots to pick from on the field.

Buttonholes with a touch of blue

Usually when i'm preparing wedding flowers I never remember to take photographs until the flowers are in the car boot, But luckily, it was a day when Emma Davies was with me taking field photos, so we have a record of the Jam Jars, Buttonholes and Bouquets that went off in the Groom's brother's car.

So here's what we love doing at Plantpassion, using fresh, seasonal, scented and sustainable flowers to make unique displays.

Jam jars x 3 wedding

Jam jars another 3

Collect flower here

The Bridesmaid posy

Bridemaid posy

The Bride's bouquet

Brides posy

Everything wrapped (no plastic of course, - all biodegradable/ recyclable) ready to go off in the boot of the car.

Jam jars wrapped in tissue

Of course because I don't often get to see the bride and groom, I sometimes don't know how the flowers have been received. So it's lovely to get this on Monday morning

"Dear Claire

we wanted to say a massive thank you for the flowers for our wedding. They looked amazing. Special thanks for putting everything in jars for us - everything was perfect

very best wishes

Maria & Dean"

 

Now although we love our last minute Brides and Grooms, you don't have to wait to book your flowers for weddings and parties next season. So if you already know when you'd like some fresh seasonal flowers, - please do let us know